Users will soon have a updated setting that allows them to reduce the quantity of AI-created videos appearing in their streams. This move comes as the service announced that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a widespread rollout. This shift aligns with a increase in content created by AI, driven by recent content generation software.
AI Content on Other Platforms
Recent reports that almost one in 10 of the quickest rising video streams on a competing service only show content made by AI. A considerable share of this content is considered mass-produced AI material, a phrase for substandard, factory-style content that is often nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content produced via AI tools, from AI artwork to science explainers, and we aim to offer the community the option to adjust the amount of that, based on their own preferences,” said a company executive.
Volume and Proportions
The service shared that there are presently over a billion videos on its service labeled as artificially created. In total, over 100 million pieces of content are added to the service every day, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Members will be in a position to reduce or increase the volume of AI-generated videos they view by using the content preference setting in the app and selecting “AI-generated content”. Further subjects that are already be modified under the filter cover politics, style, cosmetics, and dance.
Platform Guidelines
TikTok’s rules mandate creators to label “realistic” AI-generated content, and it prohibits harmful deepfakes of public figures or crisis events. Any realistic artificial content that is not labeled can be deleted under its community policies.
Furthermore, the service will now add an artificially created watermark to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This action is aimed to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a $2m AI literacy fund for experts and organizations to create educational content about responsible artificial intelligence. This project will assist charitable organizations specializing in training programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, during discussion over plans to make redundant numerous content moderators in the UK. It is expected to eliminate a significant number of roles in its trust and safety department in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by AI moderation.
A company official stated that people-led review would still have a role, but AI can safeguard staff by filtering out the most distressing content prior to it gets reviewed by humans. The platform announced a significant reduction in explicit and harmful content seen by safety staff over the previous year due to reliance on its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is where a extensive automated help is really helping us work at speed.”
